C-Beauty Craze- How Chinese Cosmetic Win over Southeast Asia
时间 • 2025-07-17 11:08:17
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WalkthroughthecitycentersofSingapore,Jakarta,orBangkok,andyou’llspotplentyofadsforChinesebrands—especiallyin3Celectronics,EVs,beauty,andteadrinks.
Afewyearsago,J-beautyandK-beautydominatedSoutheastAsia.Butnow,C-beautyisgainingrealtractionamongyoungconsumers.Chinesebrandsstandoutwitheitherelegantpackaginginspiredbytraditionalaesthetics,orbold,vibrantcolorsthatspeaktoGenZ’spersonality.They’realsoaffordable—easytodiscoveronTikTokandbuywithoutmuchhesitation.
Inthepastfiveyears,Chinesebeautybrandshaveseenastaggering115%compoundgrowthacrosssixSoutheastAsiancountries.So,whatmakesC-beautysoappealing?WespokewithColorkey,theNo.1beautybrandonTikTokVietnam,tofindouttheanswers.
策划：李艳霞
采访拍摄：赖镇桃
编辑：和佳